The North Face
The Brief
The Solution
Raise awareness for FUTURELIGHT, The North Face’s groundbreaking new fabric technology.
We explored The North Face’s innovative process by featuring extreme mountain skiing couple—and FUTURELIGHT evangelists—Jim Morrison and Hilaree Nelson. Two custom articles and sponsorship of The Atlantic’s first-ever augmented reality experience brought the story to life, while sponsorship of The Atlantic’s brand and app re-launch redesign further aligned the brand with innovation.
Core Capabilities
- Augmented Reality
- Visual Storytelling
- Print/ Magazine
Atlantic Re:think crafted two custom articles covering the expedition.
51%
Of respondents used or planned to use the QR code (MRI Starch Custom Study)
4+
Actions per user who engaged with the QR code
2MM+
Press impressions for The Atlantic’s redesign which was sponsored by The North Face
A designed custom spread encouraged magazine readers to activate the AR experience directly from the pages of The Atlantic.
The Atlantic unveiled a redesign today, the most dramatic in its 162-year history, along with a new iOS app. The North Face is the exclusive launch sponsor of both the redesign and the app.
MediaPost
