HBO
The Brief
The Solution
Drive tune-in for HBO’s new series, Watchmen.
We promoted HBO’s Watchmen by retelling the buried history of the Tulsa Massacre, the event that opens the show. We created a completely original graphic novella depicting the events preceding and following the massacre. The imagery was complemented by historical context and an exploration of the future Tulsa could have had if the massacre had not happened.
Core Capabilities
- Original Reporting
- Custom Illustrations
- Live Event
The program came to life as a short graphic novella.
“...[A] gorgeously rendered interactive comic that imparts historical context provided by relevant scholars.”
Randall Colburn AV Club
The novella depicts 14 hours of unprecedented racist violence in 1921 Tulsa.
Marvel artist Clayton Henry worked with colorist Marcelo Maiolo on the comic itself, while Atlantic Re:think’s Natalie Chang penned the text.
+90X
Benchmark for social actions
+17X
Benchmark for pageviews
No. 1
In attracting visitors who returned to the piece more than once
