On July 15, 2020, in the midst of the COVID-19 pandemic, AtlanticLIVE gathered the brightest minds to discuss the future of health care: the gaps, the new priorities, and the way forward. The virtual event included a rare interview with Dr. Anthony Fauci that dominated headlines around the world, and nine other thought-provoking sessions.

As an underwriter, Bristol Myers Squibb:

—was the sole underwriter of Achieving Health Equity for All, of one the event’s breakout sessions, which convened a smaller group of attendees for an intimate conversation on topics integral to the brand’s mission;

—hosted an Underwriter Perspective, Approved Treatments, New Research: Finding Expanded Purpose During COVID-19, a video presentation featuring one of Bristol Myers Squibb’s lead executives broadcast to all attendees;

—provided opening remarks for and participated in a remote roundtable conversation following the main shows; and

—received underwriter acknowledgment on promotional and in-webinar event branding.